Fox Launches $100M Fund for Its New NFT Studio

In May, Fox Entertainment first announced the launch of Blockchain Creative Labs, a non-fungible token (NFT) marketplace of sorts. The media titan said that the marketplace would sell digital goods, including NFTs, “that provide exclusive social experiences to engage and reward super fans.”

Now, with a fresh $100 million, Fox Entertainment and its animation studio, Bento Box Entertainment, are doubling down on these ambitions.

Bento Box developed popular animated series such as “Bob’s Burgers,” “Lazor Wulf,” and is currently producing “Krapopolis,” a new animated series from the creator of “Rick and Morty,” Dan Harmon. The upcoming series with Harmon will also be the first production out of Blockchain Creative Labs.

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In this arrangement, Bento Box’s co-founder and CEO, Scott Greenberg, will lead Blockchain Creative Labs and report to Fox Entertainment CEO Charlie Collier.

“Fox and Bento Box are uniquely situated to bring exciting offerings to the digital goods, token, and NFT marketplace,” said Greenberg.