What are the strategies used for IDO marketing?

Any business needs a diligently put-together marketing strategy to reach the target audience. From the question, it is understandable that you’re about to establish your cryptopreneurial venture — launching an IDO token launchpad. But then, what goes into publicizing it?

Leverage social networks — Social media platforms have become an integral part of almost everyone’s lives. It can be Twitter, Facebook, or even Discord, where your potential audience hovers around.

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Utilize the Influencers — What if your ideal prospect is an ardent follower of a popular influencer? Partner with that influencer and request him/her to publicize your launchpad.

Referral Programs — One of the viable marketing strategies in the digital world, which incentivizes users upon referring a user to the platform. It generates higher conversion and retention rates!

Email Marketing — It encompasses a core IDO marketing strategy that sends perfectly-written newsletters to the target audience. But then, you can’t overdo it and always give an option to opt-out (of receiving such emails).

Since being touted as a viable alternative to ICOs (initial coin offerings), the IDO (initial DEX offering) market is encountering more-than-good competition. However, to stand out, adopting a functional marketing approach becomes mandatory.